The WeCompany (new name of WeWork) came up with new development as it launched a combination of retail and coworking venture by the name ‘Made by We’. The firm has established its new project on a corner site at 902 Broadway, New York. The company has been in headlines for a while after its rebranding from WeWork to the WeCompany. The WeCompany is a giant concept comprising of projects like WeWork (coworking), WeLive (co-living) and WeGrow (educational institutes). The change was done in order to relate the new name with the additional services that the company is now offering.
‘Made by We’ is a market space where the WeCompany partners can sell their products which include hats, headphones, speakers, wallets, We-branded shirts and hoodies. The area has high traffic due to which a lot of people drop by to check out the new space. It seems that the coworking giant is experimenting with the concept of selling goods not only to its members but to the outsiders as well who may chance upon something they like. Apart from that, the center is devoted to coworking and has a hundred workplace seats in addition to meeting rooms for a group of four to ten people.
The place has modern interiors with shelves filled with colorful merchandise on sale. A unique feature attached to the place is that you don’t require a membership to avail the facilities as you can book a desk on demand any minute. The major WeCompany partners who have put up their products on sale at this place consist of Miks Letterpress, Memobottle, Lebby and Dynomighty Design.
According to sources, the company’s motive behind coming up with this unique venture was to create the best on-demand workspace which provides amazing services without any membership plans.
The WeCompany’s existing investor Softbank gave an additional amount of $2 billion to the firm for expansion and development. Initially, the deal was fixed on $16 billion but due to some crisis, the Japanese conglomerate was unable to bestow the same. This new aspect of their business has once again proved that for WeCompany, innovation is the ultimate goal.
The other big tie-up was with the Bluestone Lane Cafe who partnered with the coworking firm and are now housed within Made by We. This is a place where you can purchase and sell goods while enjoying good coffee and getting your work done.
The coworking spaces around New York City are transforming to become the most desirable places to work, connect and market. Made by We is an opportunity for budding startups to become a part of a community who can help you design, develop and sell your products.