What Does Gen Z Want in a Coworking Space?

Members of Generation Z are always on the hunt for new opportunities to learn and advance professionally because they’ve grown up in the era of smart devices, faster internet and revolutionary technologies.

Accordingly, unlike previous generations, Gen Z professionals are straying away from traditional, 9-to-5 office jobs in search of more creative and fulfilling pursuits. They’re also generally more inclined toward startups, content creation and other exciting careers.

When it comes down to finding a coworking space, the very idea of cubicles is far from cutting it for such a vibrant generation. Conversely, they want a place that offers them the chance to interact with like-minded people, rather than dealing with monotonous tasks individually.

These Things in a Coworking Space Will Impress Generation Z

Here are a few things that Gen Z look for in a coworking space and how you can integrate these into your coworking space to impress them.

Stylish Design

An aesthetically pleasing coworking space is one of the key attractors for Gen Zs and, typically, one of the first things that potential members notice — whether in person or through photos/videos/online tours. So, to make a positive impression and attract members of this generation, try to leverage modern, airy spaces; emphasize large windows; and add colorful, stylish decor and accents. While it’s important to maintain a professional vibe at your coworking space, trying to make it feel comfortable and creative can go a long way with Gen Z.

At the same time, consider that this is also the most technologically inclined generation, and social media plays a bit part in their daily lives, including the professional side. As such, try to create Instagrammable corners with fun details and even themed areas that they can use for photos, videos and online content, as well as to bring a pop of color into their working day.

That said, this tip is not limited to just Gen Zs. It will also help you market your coworking space to other potential customers, regardless of generation.

Creative Spaces for All

While coworking spaces are generally known to be more flexible and creative options than traditional office spaces, some do creativity better than others. Especially when it comes to Gen Z, it’s important to keep in mind that their approach to work is a more “out-of-the-box” one than older generations.

For instance, given that many younger professionals are inclined to take jobs in creative fields — like design, social media, content creation and so on — having the right spaces for their endeavors comes as a great plus. In this regard, coworking spaces can integrate creative areas — like podcast rooms, VR areas, libraries, game rooms and so on — into their existing office spaces. Likewise, relaxing outdoor areas are also highly enticing, as are the lounge areas or wellness rooms, which are ideal for recharging between tasks.

Also, if you truly want to score extra points, pet-friendly spaces are known to attract the younger generation, which is big on pet ownership. For this reason, creating specific areas for both coworkers and their furry best friends is sure to put you ahead of the competition.

High-Tech Conference / Meeting Rooms

Naturally, if Gen Zs are choosing your coworking space, it needs to be equipped with high-tech devices and useful gear. Of course, fast and reliable Wi-Fi is the norm for any coworking space, but exciting tech equipment — like smart boards, audio/visual tools or even AR/VR gear — can take the amenities to another level of creativity and productivity.

Especially when it comes to meeting and conference rooms, make sure that you equip them with every technology that helps support seamless online collaborations. Moreover, if you happen to provide any extra spaces — like game rooms or podcast studios — provide quality equipment and try to renew it as often as possible since advancements in the tech sphere are frequent and increasingly exciting.

Healthy Snacks & Quality Coffee

Healthy living is important to the younger generation. But, while many coworking spaces offer snacks and beverages, you can better cater to Gen Z members by making them healthy. Specifically, instead of chips and chocolate, try to deliver better-quality snacks, like fresh fruits, protein bars or vegetable-based goodies.

Furthermore, if the space allows it, having an on-site cafeteria with fresh food items is definitely a plus. You can even collaborate with vendors that deliver fresh food to your space daily or, if you really want to go the extra mile, hire professional cooks and staff for personalized, on-desk service.

At the same time, consider investing in quality coffee options for coworking members, as well as other refreshments, like a wide selection of teas, vitamin water or freshly pressed juices.

High Comfort Levels

While we’re on the topic of health, it’s important to note that it’s not only what goes inside one’s body that matters for Gen Z. Truly, the overall environment needs to be highly comfortable, especially when supporting long hours and computer work. For that reason, the typical stiff chairs and static desks might not cut it anymore. Instead, choose ergonomic furniture; adjustable desk stations; comfortable lounge areas for taking breaks; and, if possible, cozy outdoor nooks or terraces where they can spend a fun break among colleagues.

Furthermore, to make it more comfortable for members of all ages, you can add recliners, bean bags, and floor cushions in the common areas or break rooms. Wellness or yoga rooms are also a bonus, along with any other designated space that supports relaxing activities during work hours.

Showers and Gym

Along with healthy food, Gen Zs are also keen on being fit. They are more likely to join a gym that is close to their workplace. Therefore, if you want to attract Gen Zs to your coworking space, include a gym and showers in your office plan.

It will help the person to stay healthy and fit as they won’t have to go out of the way to search for a separate gym. This facility will also save their time, which they can utilize in other fruitful activities.

Though it may not be a mandatory requirement, it can lure a lot of the Gen Z population to your coworking space. These things also made to our list of coworking trends for this year.

Final Thoughts

Working in coworking spaces is an ongoing trend. As people are becoming aware, they are shifting towards building or doing something on their own. This has led them to look for places that can provide them with a peaceful yet luxurious environment. Integrating the mentioned facilities in your coworking space will surely help your coworking space stand out for Gen Zs.