Coworking has boomed around the world over the past five or six years.
Technology – along with other factors – has transformed the way we work, which leads to individuals needing places where they can sit down for a few hours and get some work done.
Coworking spaces, which are useful for people who want a desk or shared table, can offer a lot to their clients. Some coworking operations even allow businesses to rent meeting rooms and conference halls for larger events.
Below are some ways that your coworking business can ensure its success. Leverage these coworking technology tips in the coming weeks and months.
One of the reasons people choose to join coworking groups is because of the convenience. If they are in the area and need a place to sit down and work, they only need to perform a few actions, and they are ready to go.
Coworking companies must use the latest technology for coworking business to simplify the process of reserving desks and rooms. If your business offers individuals the chance to rent a separate desk or a space on a shared table, they should be able to do so on their smartphone, tablet, or computer.
Paying for the reservation should be easy as well. One option is to add a balance they can top up within the application or on the coworking space’s website. Their hourly fees for rentals automatically deduct from this balance each time they use the space.
Research Customer Experiences
The coworking industry is still a fledgling industry compared to other, maturer sectors. There are, however, coworking operations that have been active for more than a decade. Leverage the experiences of customers with those companies to understand how you must implement technology in yours.
Understand where customers are experiencing frustrations with coworking businesses. Do they want an easier way to rent a room with a group of colleagues? Are they unhappy about the way they can order amenities while they are sitting at a desk at one of your locations?
Technology is only as useful as its problem-solving ability. If there is a gap in the way a coworking business offers services to customers, there may be tech that can fill that gap swiftly.
Find a Financial Middle Ground
Technology can not only deliver a better experience for customers at a coworking business, but it can also make life easier for the company itself. Your business may be able to reduce many of its operating costs by automating certain procedures.
The goal is to find a financial middle ground, where the customer is happy with the rate they are paying, and your business is consistently making money. The coworking sector is very much in demand, especially in major cities around the world, and charging slightly lower rates could drive a lot of people to your locations.
Make a List of Changes You Can Make
Create a large list of the ways that you can change your coworking business using technology. Such a list should help you understand where you have to begin with this process.
Not every technology integration is easy, as some may require an entire overhaul of your UI and UX design. Start with some of the smaller changes that you can make, which would still deliver a quality of life improvement to your customers.
As you make your way through the list, you can begin to tackle the more substantial changes. You can even reserve them for a period in the year when business is slower, such as the Christmas and New Year holidays.
Connect With Technology Partners
When you have a list of the changes you want to make to your coworking business, you can decide on where you will be getting these new technologies. Research the best companies that service your area, or purchase and download software from the relevant websites.
Coworking businesses should be looking to form mutually beneficial partnerships with tech firms. The technology those firms provide can be a long term benefit to your business, while your company can serve as an outlet for their new tech.
By partnering with one or more of these companies, you can receive a significant discount on some technology products and services you may require to improve your coworking business.
When a tech firm knows that they have a long term and steady client, especially one in a sector such as coworking, they are more likely to offer discounts and perks within the final package.
Work Hard to Elevate Your Business
Technology can be a game changer for a coworking space.
Imagine having a state-of-the-art app that allows people to book tables, conference rooms, and other amenities instantly. Think of how your business would improve if you had seamless wireless printing and other features for people working at your locations.
Such tech can make a huge difference to how your business performs in the coming years. As people hear about the advanced features and seamless operations of your coworking space, they are more likely to recommend it to their friends, family, and colleagues.
Even with all that technology, you must continue to work hard to elevate your business. Everyone in management must make an effort to stay on top of the latest tech advancements, as your directives can push your coworking space to adopt the latest technology faster.
By getting everyone on your staff behind a coworking strategy and presenting a professional image to customers, you can bring about long term success for your coworking company.