Search Engine Optimisations (SEO) is the practice of generating traffic to a website by various methods. The methods used in SEO push the website and its content to the top of a search engine results page, which means it will be seen first when people look something up. 

Whereas SEO refers to the practice of increasing your website’s visibility globally, local SEO is instead about capturing the attention of your local search territory. Local SEO can be a powerful tool for your business, statistics show that 76% of people who search for something nearby, go and visit that business within a day. So, with that in mind, here are 8 on-page things you can do to optimise your local SEO.

Header Tags

Header tags are an important tool when it comes to boosting your local SEO. When someone is navigating your website, header tags will allow them to easily jump from one topic to another in an easy and efficient way. 

Internal Linking

Internal linking is an essential part to local SEO. When you effectively use internal links throughout your website, search engines will recognise your website and rank your content higher on the search results page. If you are new to the concept of internal linking and boosting local SEO, this SEO services Edinburgh would be a great place to look for expert advice.

Keywords

When people do research, search engines will take keywords from the search and show content they believe is relevant as a response. So, when you are building your website, it is important that you use keywords throughout your content so search engines can pick up on it and show it on results pages.

Ensure Your NAP Is Accurate

NAP stands for Name, Address, and Phone Number. It may seem like an obvious step, but many websites can lose out on traffic because the important information isn’t up to date and correct. Getting this information correct is an extremely simple step that can boost your local SEO. 

Informative Content Writing

Content writing or blogging are both effective ways to boost your local SEO. Having detailed and informative content writing on your website will help search engines recognise your website as relevant, which will increase traffic on your page. 

Make Your Headlines Interesting

Once you have written informed content, it is crucial that you make the headlines to your content interesting. It is a similar method to using keywords; make your headlines attention-grabbing so when people see them on results page, they want to click on your page. 

Add Relevant Images

Another on-page optimisation that you can use to boost your local SEO is by adding relevant images to your page. While some people are engaged by text, others find images to be more attention-grabbing. Adding relevant images to your website will be more beneficial to some business than others, depending on whether visuals suit your brand.

Easy Navigation

Making your website easily navigated is an effective way to ensure consumers stay on your page. while getting clicks and traffic to our website is great, you need to make your website user-friendly, so they won’t want to click away.