Social media has become incredibly important in not only our personal lives but also our professional. And arguably the best platform for landing a job and furthering your professional career is LinkedIn. However, to make the most out of LinkedIn, you need a great profile. 

This can help not only set you apart but also bring potential recruiters and employers in. With that in mind, this article is going to cover a few LinkedIn profile tips to help you in your job search.

Ensure Your Visuals are Good

The visual aspect of your profile is more important than you might think. It is a good idea to have a clear and professional photo, and make sure to keep it current if how you look changes. It is nice to put a face to a person you’re talking to online, so keep that in mind. Also, take time to optimize your LinkedIn cover image. While the information and content of your page are crucial, make sure not to neglect your photos.

Include Relevant Keywords Throughout Your Profile

Just like any piece of content you want some time to find or read, adding in some relevant keywords can help people find your profile in their search. Of course, take time to choose the right keywords and ensure you use them in a way that appears natural, and not just stuffing your page full of buzzwords whenever you can. Also, take time to know your audience and learn the type of keywords they are generally searching for.

Add Examples of Your Work if Possible

Another important part of a good LinkedIn profile is showing off your work. If your LinkedIn has no information about your work, recruiters or companies may not be all that interested in reaching out of working with you. Find ways to show off examples of what you do, whether that be writing, web design, or whatever your specialty may be. If you can’t show off exact examples of your work, find ways to explain your expertise.

Write a Great Summary and Headline

A great summary and headline on your LinkedIn profile can work wonders in helping your job search. This summary should introduce who you are, talk about your experience, skills, passion, and even your career aspirations. This should be engaging to read and entice people to reach out to you. Be sure to check out some examples of great summaries if you want to see how to best go about writing and designing yours.

Update Your Profile Regularly

Last but certainly not least, you want to ensure you are updating your profile regularly. If you get a new job, a new certificate, or develop some new skills, make sure to make note of them on your profile. This keeps you current and gives you the best chance of impressing people who might find your profile. Also, in a similar vein, being active on LinkedIn can also help you in your job search.

These tips can ensure your LinkedIn profile looks great and can help you a ton in the search for your next job.