To save money, you may want to utilize a readymade theme rather than hire a web developer to build a new design for your company’s website. Most popular content management systems, such as WordPress and Joomla, make locating a beautiful readymade design simple.
However, be sure to weigh all of your alternatives before purchasing a pre-made WordPress theme. When determining whether to design a custom CMS theme, buy a premium WordPress theme, or utilize a contributed Drupal theme, let’s have a look at a few of the variables you need to take into account.
The following are the reasons why designing your website with pre-made themes are probably a bad idea:
Lacking the Features You May Require
The features provided by a WordPress theme are likely to be the first consideration when making a purchase decision. You have a general idea of what you want the site to look like and how you want it to function. With a wide variety of choices available in the theme marketplace, you can find anything from basic region definitions and customization options to fully-featured page builders with SEO integrated right into them. Choosing a theme that meets your needs is a significant consideration.
While a theme may have all the capabilities you need, the layout choices may not suit your taste. Your favorite theme may have an excessive number of options you will never use. Finding a pre-built theme for your WordPress website that correctly matches your needs can be a time-consuming and unpleasant endeavor. Luckily, you can outsource graphic designers from a reputable company such as Brandripe and get help designing the perfect website.
Your Website Design Won’t Be Unique
It would help if you avoided pre-made templates for the simple reason that no two designs will ever be the same. WordPress theme developers earn their money by selling their theme at a cheap price and in mass. It is a problem since it implies that your website will not stand out from the competition, and it may even appear the same to certain visitors. The last thing you need is your site looking like hundreds of others out there.
Lack of Consistency
A developer must first decide on a style and degree of expertise to construct a theme. Thus, their programs are written to make sense to them but may be entirely illogical for others. They may or may not adhere to the platform’s coding standards, naming conventions, or semantic markup standards, all of which help developers and search engines comprehend the code.
Incorrect markup might cause your site to lose critical SEO ranks by sending false information to search engines. You don’t find out whether you have to pay to download a theme until after you have already paid for it.
Luckily, you don’t have to master the quirks of each theme developer’s style if you create your themes from a common (and highly maintained) base theme. To develop customized themes, you may use semantic markup and conventions from the basic theme to create specific features. You can make changes fast and efficiently without going through a mountain of arbitrary code.
Lack of Site Optimization
Creating a template that is specifically tailored to a company’s needs is a critical job for a web developer. Since 95% of all online traffic is directed to the first ten results on a Google search, search engine optimization has never been more critical.
Use a generic design that hasn’t been properly optimized for your company, and you will struggle to reach the top page of Google and enjoy organic traffic. You may, of course, employ plugins to enhance your SEO after you have installed a preset theme. To get ahead of your competition, you need to develop a template from scratch, which means you can add all of the required optimizations that will help you rise above them in the search engine results pages (SERPs).
You must ensure that your website is the centerpiece of all of your promotional efforts. To accomplish so, you must have a thorough grasp of your entire company and marketing strategy. If you are going to revamp your website, you will have to go through this first.
Redesigning the site causes them to recognize that their personas aren’t represented correctly or that their customer journey is mismatched. While a well-crafted website might be pretty effective, a poorly produced one can work against you. The bottom line is that no matter what sort of site you obtain, you should be selective in selecting web designers and developers.