Change is the only thing that stays the same, which is why there’s no time better than now to begin planning and developing your online advertising campaign. This includes search engine optimisation. But what may have worked previously for improving the ranking of a website in the search engine results pages or SERPs may not do the same now, and this is why the services of an SEO agency like Ocere aren’t a mere luxury but a necessity in this day and age.
By now, everyone knows that Google is looking to remove spam and increase the links that host informative and engaging content that presents users with a positive experience. In fact, they’ve already addressed this in their recent November 2021 update for their Core Algorithm. This essentially means that making adjustments to your existing tactics is vital to successfully drawing in traffic and generating greater online exposure. With that said, here are a few SEO trends for 2022.
First-party collection of data
In the past few years, Google has been pushing to eliminate the existence of third-party cookies. From the standpoint of the consumer, it’s good news because it will strengthen data privacy. However, for entrepreneurs and marketers, it presents new challenges. For this reason, the creation of a plan for the first-party collection of data has become an SEO priority for many in 2022. The question is, how does it work?
Essentially, online domain owners will work to pull together a considerable number of potential leads and new customers to their respective sites through Google, Bing, and other search engines. From there, they’ll present their customers with incentives to subscribe to a newsletter, have them request quotes, and different strategies to get their contact details on a more first-party basis. It’s a new but vital concept because the reliance on cookies from third parties will soon end.
Better page speed
These days, it seems that page speed continues to be a part of every SEO trend each year, and there’s a reason why. If you think about it, new smartphone and tablet models are presented to consumers almost every year. The same goes for desktop computers and laptops. Since these devices possess better processors and technologies, they should perform functions quicker than before, including browsing the World Wide Web.
If your site doesn’t pull up fast, there’s a good chance that you’ll turn your audience off. Moreover, Google made it clear that speed is one of the most crucial ranking factors. So by improving yours, not only will you improve user experience. You’ll also give yourself a better chance of achieving the coveted top spot on the search results for your targeted keywords.
User intent is key
When it comes to covering trends for SEO in 2022, it’s crucial to discuss the focus of your website on the users’ intent. It may sound complicated, but it really boils down to individuals who are scouring the internet and looking for specific answers to problems, questions, and issues they may have. As a business owner, you need to look into how these people search for the desired solution and the most effective way to format the content you produce to deliver it to them.
By concentrating on making your solution meet their expectations and needs, you’ll be able to bring in organic traffic, build trust, and keep them engaged with your material long enough to generate conversions.
As we slowly meet another new year, it’s vital to begin formulating effective digital marketing strategies for the following months. While the abovementioned trends are an excellent place to begin your journey, remember that relevant and quality content will always be the key to higher search rankings and greater organic traffic.