International Business: How to Set Long-Term Strategies and Achieve Goals

Being a successful international company comes with its own set of challenges.  Among those challenges are setting the goals and strategies that are specific, actionable, achievable goals to enter new markets and get solid ground in the global market.  Another challenge is time.  It takes time to get into the international and global markets.  It is obtainable, but your strategies and goals have to be set in a timeline that is not focused on an overnight miracle, but a long-term process.


Your goals should be set in achievable time frames.  This will keep you on track while you are in the process of expanding your business.  Make sure you have a time frame in mind while you are setting the goals, but also be realistic in case of any potential roadblocks that can derail your timeline.  Set goals such as an increase in revenue, profitability, and staffing.

Goals to consider

There are four main goals that you should consider when expanding into the global market.  One other thing to remember about setting your goals is the SMART goal system (Specific, Measurable, Attainable, Relevant, and Time-bound).

Market share

An example is to set a realistic goal for the global market with strong domestic competitors should be more of a modest market share approach that allows you to gain profit margins that are more obtainable in such a large market compared to your goals in your local market.

Costs and profitability

Set a solid budget for growing your business globally, and set a trajectory for profitability. It is always helpful to have a budget plan as you will know where to focus and what to do to increase your profit.


Have a goal where you have at least one local supplier in each location that you do business with. Finding partners is essential because they have the best understanding of their local customs and culture. Because business is conducted differently in every area of the world, you need these partners to help you understand those differences.

Market penetration

Pay special attention to market penetration and the strategies that you need to develop to have a successful business. Set objectives on how you are going to build awareness and increase sales through marketing and advertising. 

Growth Strategies

International businesses should have a set of growth strategies. This could be anything from offering new products or adding services to your business.  A good strategy will allow you to grow and even become a major player in your market.

Professional Advice 

Seeking professional business advice is always a great idea when you are looking to operate in a country that you are unfamiliar with.  Some experts can help you navigate the legalities of going international with your business, identify areas that need improvement, and also establish new opportunities.  Experts can also give you a good idea of how other businesses in the same market operate, find any gaps in the market, and help you provide services that are in high demand.

Germany Payroll Options

A global PEO can manage payroll for your business and help with your work visas in Germany. They can handle the payroll, payments, however, you are still liable for all taxes, and payroll compliance. There are also global professional employer organizations (PEO) that handle the payroll for you, acting as the employer of record. By partnering with a PEO Germany such as NHGlobal Partners, your business can tap into emerging international markets, without needing to establish a local entity or subsidiary. 

Perform due diligence

Before you take your business to Europe you must understand the full impact of your business. Develop market segmentation analysis for deciding whether the products will sell in the target market. Also, develop a product gap analysis including the local products. Find out if there is a demand for a product that is not satisfied by local companies. Complete a SWOT analysis against the competition. Your product is likely priced higher than available local products. Will the customers buy from you in this case? Take into account sizing and a market opportunity. How large is the market and how long it is going to take to reach the sales target?

Final thoughts 

Just remember that going into the international and global market takes a lot of hard work. You need to set timely goals and strategies that are achievable and always leave room in your timeframe for issues and problems that may arise.

Ajay Deep

Ajay Deep is the brain behind Coworking Mag. He founded this website to help startups and aspiring entrepreneurs find a coworking space in their city. He is a successful entrepreneur who started and scaled a bunch of startups – all from shared office spaces. He has visited hundreds of coworking spaces in different countries and is now an investor in this evergrowing idea of developing new coworking spaces. You may reach Ajay Deep at [email protected]
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