Coworking spaces are at the forefront of providing a flexible work culture in the contemporary corporate world. And with the mounting trend of remote work, the number of coworking spaces is also rising. According to Statista, the number of coworking spaces globally marks an astonishing figure of 28,552 in 2022, with a projection of 41,975 such spaces available by 2024. If you are into the coworking business, it becomes important to promote your coworking space and win over the competition.
The industry is lucrative too. Despite the undoing brought by the pandemic, the global market size of the coworking space industry stood at USD 6.89 billion in 2021. Moreover, the industry is expected to rise to USD 24.00 billion by the end of 2030. The figures clearly indicate bankable opportunities available to those investing in this industry.
However, with such stiff competition, it takes a lot to stand out and leave a mark in the market. A coworking space owner is in for a big slice of the market if their marketing strategies are sound, resilient, and easily adaptable. The modern world waits for no one, ready to leave behind unprepared people in an instant. So, if you want to stay relevant and bank on the opportunities, keep reading for 6 top ideas to promote your coworking space.
Coworking Space Promotion Ideas
This list of top six marketing ideas to promote your coworking space will come in handy if followed through.
Own a State-of-the-Art Website
A website is a virtual shop that will provide your prospective customers with all the necessary information they require about your services and products. However, a website is much more than just an information booklet. It tells visitors how serious you are about your business from how much effort and capital you put into building a website.
The primary way to promote your coworking space is by building a website that clearly communicates the standard of your services. Use a futuristic template with high-definition images of your space neatly flaunted on your website. Write SEO-oriented copies for your landing pages and a catchy slogan.
Advertise Your USP
The first step of this idea is to have a unique selling proposition for your coworking space. Why should a customer come to your place if you’re providing just what everyone else is? If you’ve answered this question correctly, chances are you already have your USP in place. If not, you can research your competitors and develop a differentiating offer.
Use this USP to set yourself apart from your competitors on the web and social media. The more you put the word about your business out there, the easier it is for you to launch a new scheme. Use these USPs to market your space and lure in customers.
Video for Social Media
The coworking space business is something you need to show, not just tell. It’s a space where people will be choosing to spend a better part of their days. The only way they will come to trust your business is by knowing how your space looks and what amenities you offer.
The best way to put out the word is by making a video advertisement for social media. The majority of your customers are on social media looking for flexible places to work from. Market this well-crafted video of your space on those social media forums and attract customers.
One of the most vital aspects of marketing is to promote your business among the customers you already have. Marketing the best of what you have with them can help them spread the word around and bring in new people.
Email newsletters are the best option to nurture the growing community of coworkers. Keep them entertained and informed about your space with top-notch newsletters. You can also choose to provide newsletters on various topics that would interest coworkers, like entrepreneurship, business news, tips on professional development, etc.
Thrive in a Digital Community
A healthy community of working professionals is excellent for prompting a coworking space. However, to get there, one must start by establishing a digital community of such professionals and treading within.
When catering to the needs of such individuals, it’d be best to present your latest offers and discounts there in the digital community. And even when most of the members are offline customers, growing that digital community is always going to come in handy.
List the Space on Google Maps, Craigslist & Other Platforms
There’s no way a business such as a coworking space can make it out without getting listed on sites like Craigslist. Listing your coworking space on various platforms will do two things—build trust and attract more customers. Customers will only trust your organization if they see you on platforms everyone uses and trusts.
Now that your space is listed on Google Maps and sites like Craigslist, you can get your existing customers to give your coworking space reviews. These reviews will further bolster the trust and invite more customers.
There are various other methods you can employ to promote your coworking space, but the majority depend on how consistent and creative you are. If you want to succeed, you can not merely stay a coworking space owner. You will have to become a marketer, too. Digital marketing with professionals can be helpful. But doing your best to keep the environment and services of the space a world-class experience can be the ultimate marketing tool. You can also organize various events, like workshops, or start your podcast in your brand’s name and invite successful guests, like entrepreneurs.