Co-working spaces are used by more businesses than ever with new places opening up in every major city these days. Because of this, it’s become ever more important to get some customer information – even from people just using a hot desk for one day – to stay in touch with them.
Given that co-working brands open branches in different places, and sometimes have cooperative arrangements with other co-working operations, they may get more than one bite at the apple too. It’s important to have a point of contact for customers.
In this article, we take a look at how a co-working space can keep customers updated better.
Instagram is Their Friend
Use Instagram to show the co-working space off in its best light. People want to see how it looks from the inside, get a clearer idea about the work areas and how fast the internet connection is. Photos can do this convincingly. A video clip of a speed test goes over well on the ‘Gram too.
Customers want enjoyable places to work and interesting events to attend. When the space holds events that bring digital nomads together, take some snaps to update the Instagram page with fresh content.
Ask Customers to Opt-in to the Newsletter
Visitors to co-working spaces should be invited to opt-in to the center’s email newsletter. This allows the business to stay in touch with them. Emails can be sent out weekly or bi-weekly with the latest news, tips for people who use remote spaces, and more.
For co-working spaces unsure which email mailing list provider is worth paying for, check out this article on the best software according to PieSync. It compares top providers Sendinblue and MailChimp to see how they stack up. This is a reliable comparison because it comes from PieSync, part of HubSpot, a respected integration & communication tool for cloud accounts.
Publish Blog Content That Helps Digital Nomads and Remote Workers
Content publishing is an excellent way to pull visitors to a website. Remote workers and digital nomads are crying out for articles that are relevant to their personal work experience, which is very different from the typical office dweller.
As a co-working space, there is a sense of instant credibility when writing knowledgeably. There’s also the opportunity to interview customers and ask them questions about their working practices and time management habits. This can also be added to a YouTube channel as new video content, too.
Use Twitter for the Latest News
For timely information like the co-working space having just suffered a power outage, it’s beneficial to make use of a Twitter account to provide up-to-the-minute updates.
Certainly, it’s sensible to post a message for Instagram followers, too, and perhaps send out an email to subscribers where relevant as well.
Striking a Balance with Communication Frequency
Given that their customers are busy professionals, it’s necessary to find the right balance with communication frequency.
Sending out too much information will lead to a high unsubscribe rate and potentially risks annoying existing customers. That’s best avoided.
Keeping people updated with useful information is an opportunity for co-working spaces to keep their brand in the mind of their customers. Using the best platforms in the right way is necessary to give people what they’re expecting from each.